ABOUT ORCA CREATIVEStrategy shaped by experience, curiosity and a clear understanding of how people make decisions.
Orca Creative is an independent SEO and AI visibility consultancy founded by Sally Townsend.
I help ambitious businesses make sense of an increasingly complex search landscape- identifying what is limiting their visibility, clarifying how they should communicate and focusing effort where it can create meaningful commercial value.
My work brings together search strategy, content, digital authority, website experience and emerging AI discovery. But it always begins with something more fundamental: understanding the business, the customer and the decision that needs to be made.
Meet Sally Townsend
Strategy shaped by experience, curiosity and a clear understanding of how people make decisions.
I’ve spent more than a decade working at the intersection of content, websites, digital marketing and customer behaviour.
My experience began with building and growing my own online publishing business, The Bride’s Tree. What started as a content platform developed into an established digital brand, supported by search-lead content, industry partnerships, social media, online publications and a loyal audience.
That experience taught me how businesses actually grow online - not in theory, but through years of creating, testing, refining and paying close attention to what makes people click, trust and take action.
Since then, I’ve applied that thinking across websites, SEO, content strategy, hospitality marketing and broader digital projects. I’ve worked inside businesses as well as alongside them, giving me a practical understanding of the gap that can exist between a marketing recommendation and what is realistic to implement.
Orca Creative brings those disciplines together.
I look beyond isolated rankings or individual pages to understand how a business is positioned across its entire digital presence: what customers can find, what they understand when they arrive and whether they have enough confidence to choose it.
Today, that also means helping businesses prepare for a search landscape increasingly shaped by AI-generated answers, comparisons and recommendations.
Thoughtful Strategy. Practical Action.
Good digital strategy should make the way forward clearer—not leave a business with more noise, jargon or activity to manage.
My approach is grounded in a few simple principles.
UNDERSTAND BEFORE ACTING
I begin with the business, its customers and its commercial priorities. The strategy should respond to the real situation, not a standard checklist.
CONNECT THE WHOLE PICTURE
SEO, content, authority, AI visibility and customer experience should support one another. I look at how the complete digital presence works together.
BUILD FOR LASTING VALUE
The goal is to create stronger digital foundations, clearer content and useful assets that continue supporting the business beyond the immediate project.
FOCUS ON WHAT MATTERS
Not every issue deserves equal attention. I identify the gaps and opportunities most likely to create meaningful progress, then prioritise the work accordingly.
USE TECHNOLOGY WITH JUDGMENT
Technology and AI can improve research, efficiency and analysis. Human experience is still needed to interpret the findings, make decisions and ensure the work genuinely represents the business.
LET’S FIND THE RIGHT WAY FORWARD.
If you’re ready for clearer direction across SEO, content or AI visibility, tell me where your business is now and what you want to achieve.