SEARCH STRATEGY. AUTHORITY. AI VISIBILITY.
Get found. Get trusted. Get chosen.
Orca Creative is an SEO and AI visibility consultancy helping ambitious businesses strengthen their search presence, build digital authority and become easier for search engines and AI platforms to find, understand and recommend.
BEING ONLINE ISN’T THE SAME AS BEING FOUND.
People no longer discover businesses through Google alone. They search, compare, read reviews and ask AI platforms which businesses they should trust, visit or contact.
Being selected depends on more than keywords. Your website needs to communicate clearly what you do, demonstrate genuine authority and be supported by credible information across the wider web.
Orca brings search strategy, content, authority and AI visibility together, building a digital presence that is easier to discover, understand and trust.
Discover how modern online visibility works →
A CONNECTED APPROACH TO ONLINE VISIBILITY
Search performance, authority and AI visibility aren’t separate challenges. Each influences whether your business can be found, understood and confidently chosen.
Orca brings them together through a strategy shaped around your business, your market and the way your customers make decisions.
SEARCH STRATEGY & SEO
Build stronger foundations for sustainable search visibility.
From technical and on-page SEO to search intent, content structure and internal linking, Orca identifies what is limiting your visibility and where the strongest opportunities lie.
cONTENT & AUTHORITY
Give search engines, AI platforms and potential customers stronger reasons to trust your business.
Orca develops content and authority strategies that demonstrate genuine expertise, strengthen your digital presence and support the questions your customers are already asking.
AI SEARCH VISIBILITY
Prepare your business for the way people are searching now.
Orca examines whether AI platforms can find, understand and accurately represent your business, then identifies the content, technical and authority gaps affecting your visibility in AI-generated answers and recommendations.
STRATEGY BEFORE TACTICSMore activity doesn’t automatically create better visibility.
Orca starts by understanding where your business is now, how your customers search and what is genuinely standing between you and stronger performance.
From there, we establish clear priorities and focus effort where it can make the greatest difference.
See the whole picture
Search visibility is influenced by your website, content, reputation, authority and the information other sources publish about your business. We consider how those signals work together—not just how individual pages perform.
01
Find the real opportunities
Not every issue deserves equal attention. We identify the gaps, strengths and overlooked opportunities most relevant to your market, audience and commercial goals.
02
Build on what matters
The aim is sustainable progress, guided by evidence and refined as search behaviour, competition and technology continue to evolve.
03
Discover Our Approach →
THE ORCA AI RECOMMENDATION TESTCan AI find your business—and will it choose you?
Asking ChatGPT for the “best businesses near me” once doesn’t tell you whether your business is genuinely visible in AI search.
The Orca AI Recommendation Test examines how consistently your business is found, understood and recommended across the searches that matter to your customers.
Find
Can AI platforms discover accurate, credible information about your business?
01
Understand
Do they correctly understand what you offer, where you operate and what distinguishes you?
02
Recommend
Does your business enter the conversation when potential customers ask for relevant options? And which competitors are being selected instead?
03
The result is a clearer picture of your AI visibility, the gaps affecting it and the opportunities available to strengthen your position.
Featured Work
BUILT FROM THE GROUND TO BE FOUND
AMARILLA | TERRIGAL, NSW
FROM BRAND-NEW BUSINESS TO TOP LOCAL SEARCH RESULT
When Amarilla opened in July 2025, both the restaurant and its website were starting from zero. There was no established brand recognition, search history or existing website authority to build upon.
Orca developed the digital strategy alongside the business, creating a search-lead website structure, clear local positioning and content designed around the different ways people might discover and choose Amarilla.
The result was more than a beautiful website. Amarilla quickly rose to the top of local search results for its priority searches, establishing a strong online presence alongside its growing reputation as one of Terrigal’s most distinctive dining destinations.
It is what can happen when SEO, content and business strategy are considered from the beginning, rather than added after launch.
SEO STRATEGY
WEBSITE STRATEGY & CONTENT
LOCAL SEARCH VISIBILITY
ONGOING OPTIMISATION
Meet Sally
Visibility strategy shaped by real business experience.
Orca Creative is run by Sally Townsend, an SEO strategist, content specialist and digital publisher with extensive hands-on experience building brands, websites and audiences.
Long before launching Orca, Sally was using search strategy, editorial content and digital marketing to grow her own online publishing business. Her work has since expanded across hospitality, weddings, beauty, property and service-based businesses.
That experience brings a commercially grounded perspective to every Orca strategy. Sally understands that visibility isn’t the end goal. It needs to attract the right people, communicate what makes a business worth choosing and support meaningful growth.
Orca combines strategic thinking with careful execution, giving clients direct access to the person examining their business, identifying the opportunities and shaping the work.
More about Sally →
ORCA INSIGHTS
Understand how visibility is changing
AI VISIBILITY
How to Test Your Business’s Visibility in ChatGPT
Asking ChatGPT about your business once is not an AI visibility audit. Learn how to assess whether your business is being consistently found, understood and recommended.
AI RECOMMENDATIONS
Why Does ChatGPT Recommend My Competitors but Not My Business?
Discover the signals that may be helping your competitors enter AI-generated recommendations and how to identify the gaps in your own digital presence.
SEO & AI SEARCH
What Makes a Business Easy for Google and AI to Understand?
A clear website is only one part of the picture. Explore how content, structure, authority and consistent information across the web shape how search and AI platforms interpret your business.
Explore the signals →
Practical analysis and clear guidance on search strategy,digital authority and the growing influence of AI on how businesses are discovered and chosen.
Read all the insights →
Ready to build stronger visibility?
MAKE YOUR BUSINESS EASIER TO FIND, UNDERSTAND AND CHOOSE.
Whether you’re launching something new, addressing years of overlooked SEO or preparing for the changing way people search, Orca can help you understand where you stand and what deserves attention next.
Let’s start with a conversation about your business, your goals and the opportunities you may be missing.